Customers report
The Customers report shows how many customers came back, which customers are your most valuable, which cities have high return rates, and which customers are at risk of refusing delivery.
বাংলায়: কাস্টমার রিপোর্টে দেখা যায় কত জন গ্রাহক দোবারা কেনাকাটা করেছেন, কোন গ্রাহক সবচেয়ে বেশি খরচ করেছেন এবং কোন শহরে ডেলিভারি ফেইল বেশি হয়। ঝুঁকিপূর্ণ শহর এবং গ্রাহক চিনতে পারবেন যারা অ্যাডভান্স দিতে দ্বিধান্বিত।
Where to find it: Sidebar › Business › Reports › Customers
What it shows
The Customers report has four headline cards, followed by charts showing customer loyalty, value breakdown, courier reliability by customer, and a table of your top customers ranked by orders or revenue. Phone numbers in the table are masked for privacy (first 3 digits, ****, last 3).
The four headline cards
Customers card. Shows Customers (the count of unique customers with at least one order in the period, with the count of new customers as a caption). Figures: New (customers placing an order for the first time in this period), Returning (customers with 2 or more orders in this period), New share (new customers ÷ total), and Cities (count of different cities where customers ordered).
Loyalty card. Shows Repeat rate (returning customers ÷ all customers, with "came back" as a caption). Figures: One order (customers with exactly 1 order ever), Two orders, Three or more, and Regulars (customers with 2+ orders in this period).
Value card. Shows From returning (% of booked sales revenue from repeat customers in this period, with the taka amount). Figures: Returning (taka from 2+ order customers), First-time (taka from new customers), Per returning (returning revenue ÷ returning customers), and Per new (first-time revenue ÷ new customers).
Top customers card. Shows Top customer (the customer who ordered the most, with their name and order count). Figures: Top 10 revenue (taka from your top 10 customers, with %), Ranked (count of your top 20 customers), Low score (customers with a Pathao delivery success rate below 50%), and Often refuse (customers in the top 20 with 2+ orders and a delivery success below 75%).
Customers by orders placed
A bar list showing loyalty buckets: 1 order, 2 orders, 3 to 5 orders, 6 to 10 orders, More than 10. Each bar shows the customer count and % of your total customers. Customers are counted by their all-time order history (not limited to this period), so a repeat customer from last month shows how loyal they are. The longer the tail (more people ordering multiple times), the more your business depends on repeat customers.
Revenue from new and returning
A pie chart showing the split of booked sales revenue (order totals, any status except cancelled) between Returning (customers with 2+ orders in this period) and First-time (customers with exactly 1 order in this period). Footers show Per returning and Per new — the average order value for each group.
Customers by courier score
A bar list showing Pathao delivery success rate buckets for customers who have a Pathao score on record: 0-30%, 30-50%, 50-70%, 70-90%, 90-100%. Each bar shows the customer count. Use this to spot which customers are at risk of refusing delivery or holding parcels too long. Customers with no Pathao history don't appear.
Cities by return rate
A bar list of cities, showing the return rate (returned orders ÷ all orders from that city, %). Only cities with 5 or more orders appear. Hover to see the count of orders and returns. Click a city's bar to open the drill-down and see that city's orders. Use this to find cities where parcels get returned often — those might need more careful handling, advance payments, or closer customer contact.
Top customers table
Search "Search customers…" to filter. Columns:
- Customer (name with masked phone, e.g. "017****678")
- City (typed free-form)
- Orders (count in this period)
- Revenue (total booked sales, any status except cancelled)
- Avg order (revenue ÷ orders)
- Delivered (% of this customer's orders that were delivered; shown with a red background if under 75%, amber if under 90%, green if 90% or above)
Footer shows "No customers in this period." if you have no orders. Click a customer row to open that customer's orders in the drill-down. 15 per page, sorted by revenue by default.
Other ways people ask this
- customers report দেখি কোথায়
- কত জন গ্রাহক দোবারা কিনেছেন
- repeat customer কত জন
- revenue from returning customers
- customer by city এবং return rate
- কোন city তে delivery fail বেশি
- risky customer খুঁজি
- courier score কম এমন customer
- advance payment নিতে সমস্যা
- কোন এলাকায় পার্সেল ফেরত আসে বেশি
- top customer দেখাও
- customer loyalty report
Related pages
- Reports overview — how the Reports section works
- How report numbers work — how returning and new customers are counted
Checked against the product on 2026-10-02.